If you walk into Just Cookinâ€™, a small restaurant in North Carolina, youâ€™ll see a sign posted at the cash register that reads, â€œWhat are we worth? I am putting my faith where my cash register is â€¦ No pricesâ€¦no totalsâ€¦you pay what you think your meal is worth!!!â€
Normally, a cheeseburger at Just Cookinâ€™ would ring up to $3.09, but now it cost whatever the customer wants to pay for it. Any ordinary businessperson would probably think that the restaurantâ€™s owner, Dana Parris, is crazy for putting her livelihood in the hands of otherâ€™s generosity and judgment: but, Dana is putting her faith where her mouth is. She is putting her livelihood in the hands of God.
â€œWeâ€™re in a very small college town, and in the summer, business just goes down. I had been praying and praying, and this business is Godâ€™s business, but I didnâ€™t feel like I was totally giving it over to God,â€ Dana said. â€œThe cash register is the part I was keeping hold on. I finally just gave up control of it and it has been a blessing.
When Dana took the leap of faith to let God handle her business, Just Cookinâ€™s revenue tripled. It has also opened up opportunities for so many customers.
â€œWeâ€™ve had some people come to eat who couldnâ€™t have afforded to eat and other people pay a little bit more. Itâ€™s been catching on with the other customers. Customers just see a table in the dining room and say, â€˜Iâ€™m going to pay for their food,â€™â€ she said. â€œCustomers leave extra money and say this is for the next person that comes up. We donâ€™t want anybody to feel bad when they come up. If someone just says I want to pay regular menu price, thatâ€™s fine too. Weâ€™re not forcing anybody to do anything.â€
The community has been very supportive of Danaâ€™s new business plan, but we know that with every leap of faith there is always opposition.
â€œThere have been a few doubters and people that have gotten rather irritated. I had one gentleman tell me he wishes he could let a fake God run his business and lay in bed every morning,â€ Dana explained. â€œIâ€™m here at five every morning. I open the business and Iâ€™m working until close today. I donâ€™t sit home and say, â€˜God will do it.â€™ Thatâ€™s not what this is about. Itâ€™s about applying my faith to every aspect of this business.â€
At first Dana planned for this promotion to only last for one week. Now, because of its success she has changed her mind, she doesnâ€™t know when or if it will ever end.
â€œI think Iâ€™m just going to keep it going. Iâ€™m not sure about actual profits yet, but our revenues have almost tripled and my guest have tripled also,â€ she said. â€œIâ€™m amazed. Itâ€™s awesome.â€
Yes, God has truly been awesome, and He has honored Danaâ€™s faith and obedience! What an example to follow!